Our dual commitment to high performance and sustainability is only possible because of our commitment to using the most innovative materials on Earth. If we compromise on technology, we compromise on both performance and sustainability.
From the very beginning the norda™️ mission has been about helping every runner love every run. We do this by empowering them to push their individual performance further than they thought possible. But we also do this by ensuring we can all live up to our collective responsibility to protect exactly what makes trail-running so spectacular: the natural world we run through.
Our norda™️ 001 upper is seamlessly constructed with Dyneema®. Bio-based Dyneema Fibre® is the world’s strongest and lightest fibre™️. It uses a mass balance approach, is sustainably sourced, and is a BlueSign® approved material and ISCC certified.
Of all the high-performance fibres, Dyneema® delivers the lowest carbon footprint per unit strength. 75% of the energy used to manufacture Dyneema Fibre® comes from renewable energy sources saving C02 emissions equivalent to 13,000 vehicles.
The norda™️ 001 is the first of its kind to use Dyneema® in this way, ensuring the shoe is not only ultra-light but strong enough to survive any trail. Again and again.
In February 2020, norda™️ started collaborating with iconic sole-manufacturer Vibram® to create the ultimate high performance trail-running platform. Vibram® soles are found on shoes all over the world but this project inspired them to unlock their arsenal in order to deliver something truly exceptional.
Our norda™️ x Vibram® formation sole is inspired by the Canadian Shield, the largest and strongest pre-Cambrian rock formation on Earth. It is the bedrock of Canada. The norda™️ 001 grip features the island of Montreal and the surrounding topography. The result of our design is exceptional front to back and lateral grip. The soleplate is engineered with Vibram® Litebase® technology to conserve energy and enhance your performance with a 30% reduction in overall sole weight. The Vibram® Mega Grip® rubber delivers superior durability, traction and the strongest possible grip on both wet and dry surfaces.
Our midsole is engineered with Vibram® SLE, to provide the lightest weight and the highest rebound performance. This is best in class for cushioning and durability.
Never. We will never stop striving to break boundaries. We will never stop pushing to find our next breakthrough innovation. And we will never compromise on our commitment to ensure that performance and sustainability always run together.